Tether CEO Paolo Ardoino said the company plans to launch its GENIUS-compliant dollar stablecoin USAT for the US market in December, and expand the number of wold-be users to 100 million by deploying it on platforms such as Rumble. USAT is issued by a joint venture between Tether and regulated crypto bank Anchorage Digital. Ardoino said it will continue to invest in content platforms and social media to promote creators' economic payment applications and compete for market share with competitors...
Bernstein analysts said Tether would face a huge challenge in launching its new stablecoin, USAT, in the US market. While the product is designed to meet US compliance requirements, including proof of reserve and bankruptcy protection, compliance alone is not enough to ensure success. Circle has taken the lead in the US market, with its stablecoin USDC deeply integrated into institutions such as Coinbase, Bullish and Anchorage Digital, and in Ethereum, Solana and Hyperliquid...