Shanghai’s Jiabaidao Xuhui and China Overseas’ Yunjin Huating to Launch July 11

Two luxury residential projects in Shanghai’s Xuhui Longhua area—Jiabaidao Xuhui, developed by Cenjia Development, and China Overseas’ Yunjin Huating—are set to launch sales on July 11 at the West Bund MGM hotel, according to Jiemian News. Jiabaidao Xuhui opened subscriptions on July 3 with 91 units, including three townhouses and 88 apartments; filed prices were about 302,500 yuan per square meter for townhouses, with the most expensive unit priced at about 130 million yuan, while its high-rise apartments averaged about 175,300 yuan per square meter for 100-122 square meters. China Overseas’ Yunjin Huating also released its second batch on July 3 with 44 units, averaging about 232,600 yuan per square meter; its top-filed townhouse price reached 328,200 yuan per square meter, with a total price of about 150 million yuan.

Jiemian News reported that Jiabaidao Xuhui’s sales staff said subscriptions have ended with a 1:1 subscription-to-supply ratio. For Yunjin Huating’s first launch on June 26, 30 units were offered at a filed average price of 206,000 yuan per square meter; Shanghai’s online property transaction platform showed that as of July 9, 21 units had been sold (70% sell-through), five were listed as reserved, and four remained available. The report also noted that Cenjia Development won the land for Jiabaidao Xuhui on December 31, 2024 for 4.38 billion yuan after 101 bidding rounds, while China Overseas acquired the land for Yunjin Huating in October 2025 for 4.465 billion yuan.