Binance Alpha Booster’s First-Year Results Show Verified User Growth Ahead of TGEs

Binance Blog published a new article, summarizing the first-year performance of Binance Alpha’s Booster program and explaining how it plans to expand access for more projects launching ahead of token generation events (TGEs). The post argues that early-stage crypto projects often struggle to build real users and on-chain activity before launch, while traditional airdrops can attract Sybil farms and multi-account participants who leave after rewards end. Binance Alpha Booster is positioned as a pre-TGE, multi-week campaign run jointly by Binance Wallet and project teams, using KYC-verified Binance accounts and account-quality thresholds to set a verification floor for participants. The article says campaigns typically follow three phases: eligible users complete defined “quests” by interacting with a project’s product; tokens are distributed to users who meet requirements under a vesting schedule that may include a project-set lock-up period; and after the project’s TGE, vested tokens become tradable on Binance Alpha. Rewards come from a fixed share of a project’s total token supply, and the stated goal is to narrow the gap between headline participation metrics and underlying engagement.

Across a cohort of 19 Booster collaborations, the article reports average audience reach of 5.08M per project across Binance Alpha surfaces, totaling 86.4M for the cohort. It also reports average engagement of 129K KYC-verified users per project, totaling 2.45M. For TVL acceleration, measured as on-chain TVL change over a 30-day window starting from the earlier of project announcement or Booster start date and sourced from DeFiLlama, the article cites an average increase of +232% across ten DeFiLlama-tracked projects, with a median of +116% and a top-end observation of +788%. It emphasizes that results varied widely by project, citing one project that reported over 120K direct deposit users, 29K IDO participants, 50M+ social media impressions, 550M+ USDT in participating capital, and 100M+ USDT in retained capital at the 60-day mark, while another reported 1M+ MAU and 1.8M+ on-chain transactions. Project teams highlighted early audience exposure, higher-quality verified users, hands-on launch support, and faster product feedback before TGE. The article says the next phase will add lighter, self-service campaign options, allowing teams to configure social and knowledge-based quests without developer integration while keeping anti-Sybil controls such as KYC, account-age and follower thresholds, and knowledge checks, with further details to be shared in subsequent posts.