Animoca Brands co-creator Yat Siu wrote about the meaning of the token and the purpose of the Mocaverse. He said that NFTs create deeper and more complex network effects than homogeneous tokens due to their unique nature and ability to reflect personal identity and cultural capital. It is easy to observe brand loyalty to companies such as Hermes, Nike or Apple, while in the virtual world, similar cultures have begun to rise, such as Pudgy Penguins and Bored Ape Yacht Club.