The drop in the entire cryptocurrency market over the past 24 hours has sent Trump's token, "TRUMP," further down, reaching a staggering 75% from its peak. Issued just days before his swearing-in ceremony on January 20, Trump is the first "meme coin" to be officially endorsed by a sitting US president. An analysis by CoinDesk shows that in less than 48 hours after it went live, the token's market cap soared from zero to a peak of $14 billion.