MakerDAO is considering dropping the Sky brand after rebranding and the successful launch of the USDS stablecoin. The USDS stablecoin was launched in August and was designed to provide native token rewards and run alongside the existing DAI synthetic stablecoin, which remains unchanged. On-chain data shows that it has a supply of $1.20 billion and a savings rate of 6.5%. Community members generally consider this launch a success.
Sky co-founder Rune Christensen is currently considering three options to address the community's concerns: continue to use Sky as a core brand, building on its recent momentum; reposition the Maker brand as its original identity and restore MKR as the only governance token; or return Maker with a new brand that aligns with the current ecosystem while maintaining its established trust and stability.
MakerDAO has spent 13.79 million DAI and 9,535 MKR (totaling approximately $25 million) on the rebrand, and Christensen will hold a community call to gather feedback on the rebrand before the platform conducts a formal governance poll on November 4 to determine next steps.
MakerDAO is considering dropping the Sky brand and will hold a poll on November 4
2024-10-23 07:27:05
Rebranding product success launch usds stablecoin after makerdao consideringdesk3cryptocurrencydesktopCrypto News
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