Google plans to undertake the largest scale reform of its search business, introducing a paid wall for the first time

On April 4th, according to the Financial Times, Google is undergoing the largest reform of its search business by charging for new "advanced" features driven by generative artificial intelligence. This is the first time the company has set up a payment wall for any of its core products. This move indicates that almost a year and a half after the launch of ChatGPT, Google is still working hard to address the technology that threatens its core advertising business. Sources have revealed that Google is researching various solutions, including adding certain artificial intelligence search functions to its advanced subscription services. Engineers are developing the technology required to deploy this service, but executives have not yet made a final decision on whether or when to launch the service. Traditional search engines will remain free, while advertisements will continue to appear next to search results, even for subscribers.