Many car companies have contracted their preferential margins, reduced production, and stabilized the price system

On August 10, the price war in the car market was temporarily put on hold. Recently, the reporter learned from NIO that NIO's car purchase rights will be "10,000 yuan car purchase subsidy" on August 11. Li Auto, which has always had less price changes, has also contracted its preferential rate recently. The reporter contacted a number of car brand stores as consumers and found that in addition to these two new power car companies, many joint venture brands have also weakened their model discounts. Since July, many car brands have stopped reducing prices or reducing preferential rates. From the information reported by the sales staff of various brands, car companies are facing pressure to compress inventory in the second half of the year, and the fastest way is to reduce production and stabilize the system. The decrease in preferential treatment also reflects the efforts of some brands to find rationality and prudence between dealer interests and sales expectations, thus weakening price competition.