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Bloomberg ETF Analyst: BlackRock to Ditch BlackRock Brand in Its Active ETF and Use iShares Brand

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2024-08-06 22:47:42
"BlackRock will drop the BlackRock brand in its active ETF and use the iShares brand instead," Eric Balchunas, senior ETF analyst at Bloomberg, wrote in an X post. "That makes sense and must leverage the brand presence."
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