Lehua Entertainment chair Du Hua said AI will not replace top-tier performers but will replace mid-tier artists, as AI short dramas and other new businesses push the company to accelerate its shift, according to Jiemian News. In the article, Du said AI short dramas cost about 5,000 yuan per minute to produce and that a three-person team can make 200 titles in a week. She also said filming activity in Hengdian has fallen to one-fifth of its level two years ago, while music festivals have been cut by 50% to 60%.
Lehua launched HeyDream on March 2, 2026, billing it as Asia's first AI-driven real-person girl group, with six members and AI-generated promotional materials and visuals. The company has also opened more than 50 YH TOYS ROBO SHOP robot stores nationwide and set up four new AI business teams covering AI short videos, AI animated dramas and short dramas. Lehua said its toy gross margin reached 45%.
The article said WAKUKU, one of Lehua's toy IPs, generated 129 million yuan in a single quarter and accounted for nearly three-quarters of the revenue from Lehua's 18 IPs. It also said Lehua's toy operations booked 37.13 million yuan in revenue for the first time in 2025, with the toy business contributing 4.1% of annual revenue, while Lehua's 2025 annual revenue was 907 million yuan.
Lehua Entertainment Bets on AI Girl Groups, Robot Stores and Pop Toys
2026-07-28 06:39:40
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