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Rabbithole Relaunches As Onchain Retention Marketplace for DeFi Incentives

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2026-07-20 13:04:39
Rabbithole is relaunching with a new Onchain Retention model that pays protocols’ rewards to capital that stays, rather than capital that spikes and leaves. The platform, according to BeInCrypto, says protocols can fund incentives tied to holding time, position size and specific actions, while holders earn for staying instead of one-time clicks.

Rabbithole said sign-ups are open and that it will launch in early August. CEO Matt Grunwald said the model flips DeFi incentives to pay for capital that remains, and the company described Residents as capital that was there before rewards and does not leave when they stop.
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