Binance Wallet to Launch Bluwhale Trading Competition With 8.97 Million BLUAI Token Rewards

According to the announcement from Binance, Binance Wallet is set to launch the Bluwhale Trading Competition on Binance Alpha, offering participants the opportunity to earn exclusive token rewards by trading Bluwhale (BLUAI). The competition is divided into two promotion periods: the first runs from 2026-07-15 13:00 (UTC) to 2026-07-22 13:00 (UTC), and the second from 2026-07-22 13:00 (UTC) to 2026-07-29 13:00 (UTC). Any user eligible to trade Binance Alpha tokens can participate.

The competition will rank participants based on their total purchase volume of BLUAI during each promotion period. The top 3,000 users by purchase volume will equally share 8,970,000 BLUAI tokens, equating to 2,990 BLUAI per user. To encourage early and consistent trading, Binance Wallet is introducing two multipliers: the Early Bird Boost Multiplier and the Rising Trader Boost Multiplier. The Early Bird Boost Multiplier applies higher multipliers to trades made earlier in each promotion period, ranging from 2.0x on Day 1 to 1.0x on Day 7. The Rising Trader Boost Multiplier offers a 1.2x boost to users who have won rewards in fewer than three previous Binance Wallet Alpha trading competitions, subject to a cap.

Only trades executed via Binance Wallet (Keyless) or Binance Alpha on Binance Wallet will qualify. Cumulative purchases count as trading volume, while selling and token bridging transactions are excluded. Effective from 2025-06-17 00:00 (UTC), trading volume from Alpha-to-Alpha token pairs will not count toward the competition. Rewards will be claimable in BLUAI tokens before 2026-08-12 13:00:00 (UTC), and eligible users must claim within 14 days after rewards become available.