JINS, which built its brand 25 years ago selling ¥4,990 eyeglasses, is repositioning to benefit from Japan’s shift toward greater pricing power, according to Bloomberg.
The Tokyo-based eyewear maker is opening stores in higher-end locations and expanding its product lineup to offer a wider range of prices.
How Japan’s Top Eyewear Maker JINS Is Positioning for Higher Prices
2026-07-09 01:17:54
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