Netflix is planning to strengthen its short-form video strategy by bringing in content from multiple publishers, aiming to challenge YouTube’s lead in the U.S. TV viewing market, according to Ming Pao.
Market research firm Nielsen data showed YouTube had a 13.4% share of TV viewing in April this year, well above Netflix’s 7.8%.
Netflix Plans to Expand Short-Form Video With Publishers to Challenge YouTube, Report Says
2026-07-08 03:48:07
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