Binance’s Direct Stocks Surpass $1 Billion in User Holdings Within 30 Days of June 1 Launch

Binance Blog published a new article, revealing insights into early adoption of Binance’s direct stocks product after its June 1 launch. The post said the feature gives users access to more than 7,000 U.S. stocks and ETFs within the same app as crypto, with trades settled in stablecoins. In the first 30 days after launch, a period that included 22 trading days, users acquired more than $1 billion of U.S. equities on Binance and generated close to $3 billion in total trading volume. Binance’s Head of Spot and Derivatives Business, Shunyet Jan, said the figures reflect demand that had been constrained by barriers such as brokerage account requirements, bank wires, and minimum balances. The article argued that removing these frictions can unlock significant daily demand, and framed the early activity as evidence that access—not lack of interest—has been a key constraint for many potential investors outside traditional brokerage systems.

The article also positioned the launch within a broader access gap in global equity markets. Binance Research estimated there are about 700M brokerage accounts globally, implying roughly 11% of adults worldwide have access to stock markets. It noted that U.S. equities represent roughly half of global stock market capitalization, yet foreign investors hold only around 18% of that market. Outside the U.S., equity participation was described as broadly below 20%, with obstacles including limited banking relationships, cross-border transfer fees and delays, and minimum deposit requirements. Against that backdrop, the post said roughly 73% of Binance’s stockholders using direct stocks come from emerging markets, which it described as regions historically underserved by traditional brokerages. It added that about 1 in 7 visitors to Binance’s stock trading page registered an account, and nearly 90% of those new sign-ups placed a trade. In terms of allocations, the technology sector accounted for roughly 71% of direct stock holdings, with semiconductors representing around 48% of the allocation and trading at roughly 23 times the volume of other sectors. The article said Binance’s direct stocks are on pace to exceed $10 billion by the end of 2026 based on current growth, and cited a Binance Research projection that by 2031, crypto exchanges could channel $2 trillion in incremental capital into global equity markets and bring 300 million new investors into the asset class.