Kalshi secured sideline advertising during the World Cup knockout round, putting the prediction-market operator alongside sponsors such as Coca-Cola, Visa and Adidas, according to Bloomberg.
The placement was unusual because the tournament was already halfway over and FIFA had already signed an “official prediction markets partner” in ADI Predictstreet, a startup with ties to the Abu Dhabi royal family.
Kalshi Landed World Cup Sideline Ads at a Steep Discount
2026-06-30 15:48:08
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