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Polymarket Accused of Using Paid Creators to Promote Simulated Trading Videos, WSJ Reports

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2026-06-21 02:13:49
Polymarket has been accused of promoting its product on social media through paid creators who posted simulated trading and false profit videos, according to a Wall Street Journal investigation.

According to Foresight News, the WSJ said the creators filmed trading videos using mock sites that closely resembled Polymarket’s real website.

The report said some videos showed large profits that did not actually occur, and that some content was submitted to Polymarket for review.

The WSJ also reported that Polymarket used the marketing firm Virality to manage influencer promotions. Despite restrictions on its U.S. services and a backdrop involving international user positioning, the activity was still alleged to have explicitly reached U.S. users.

In addition, the WSJ said Polymarket maintained a promotional arrangement worth several million dollars with influencer Adin Ross to encourage user participation.
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