Douyin Mall: More Than 120,000 Merchants Doubled Live-Stream GMV Year on Year During 618
2026-06-20 08:32:00
Douyin Mall released its 618 data report, saying more than 120,000 merchants recorded a year-on-year doubling in live-stream transaction value. According to Ming Pao, platform consumer vouchers helped drive a 1.52-times increase in the number of merchants whose live-stream transaction value exceeded 1 million yuan.
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