The 2026 World Cup is expected to generate more than $11 billion in revenue, making it the richest tournament in football history. according to Bloomberg, soaring ticket prices, dynamic pricing models and a booming resale market are raising concerns that longtime supporters are being priced out.
Veteran England fan Andy Milne said attending his tenth World Cup will be his most expensive, while former Liverpool CEO Peter Moore said FIFA risks sacrificing atmosphere and accessibility in pursuit of record revenue. Former LA28 CEO Kathy Carter said money generated from events like the World Cup helps fund the sport’s growth worldwide.
2026 World Cup Seen Generating More Than $11 Billion in Revenue
2026-06-14 14:12:45
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