LG Electronics is developing an Arbitrum-based advertising trading system and plans to review commercialization by the end of 2026. According to NS3.AI, the company has already started a pilot program with a Japanese advertising agency.
The update indicates LG Electronics is testing blockchain infrastructure for ad trading as it evaluates whether to move the system toward broader commercial use after the pilot phase.
LG Electronics Develops Arbitrum-Based Ad Trading System, Targets Commercialization Review by End of 2026
2026-06-11 18:42:47
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