MIIT and other six departments: support platform enterprises to apply AI, blockchain and other technologies to create multi-scenario and immersive consumer experiences

The Ministry of Industry and Information Technology and other six departments issued the "Implementation Plan on Enhancing the Adaptability of Supply and Demand of Consumer Goods to Further Promote Consumption". It proposes to develop platform consumption in an orderly manner. Develop new business formats such as live e-commerce, instant retail, curated retail, and circular e-commerce in an orderly manner. Encourage platform enterprises to use artificial intelligence technology to mine user requests in compliance with the law and match push products and services. Support platform enterprises to apply digital intelligence technologies such as virtual reality, meta-universe, artificial intelligence, and blockchain to create a multi-scenario and immersive consumption experience. Guide platform enterprises to carry out brand quality promotion consumption activities. Compact the main responsibility of platform enterprises, strengthen the qualification review of operators and the verification of commodity information, and improve the rapid handling mechanism for consumer disputes. (Jin Ten)