Apple China tightens channels: offline dealers are strictly prohibited from selling products online to prevent disrupting the price system
2025-11-04 10:09:16
On November 4th, it was learned from an Apple offline dealer that recently Apple China issued a notice to authorized dealers again, requiring all offline authorized dealers not to cooperate with any e-commerce platform, and strictly prohibiting product display, promotion or sales on online platforms such as e-commerce, social networking, and live broadcast, including one-piece delivery, hourly delivery and other services. The person in charge of an Apple dealer in Shenzhen also revealed to reporters that the relevant regulations have existed before, but recently they have been strictly enforced again. The core purpose is to prevent disruption to the price system.
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