苹果中国区收紧渠道：严禁线下经销商线上售产品，防止打乱价格体系
2025-11-04 10:09:16
11月4日讯，从一位苹果线下经销商处获悉，近日苹果中国区再次向授权经销商发布通知，要求所有线下授权经销商不得与任何电商平台合作，严禁在电商、社交、直播等线上平台进行产品展示、推广或销售，含一件达、小时达等服务。深圳某苹果经销商负责人也向记者透露，相关规定此前已存在，只是近期再次要求严格执行，核心目的是防止打乱价格体系。
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