The wholesale price of Feitian Moutai fell below 1,700 yuan/bottle for the first time, setting a new low since its listing

On October 28th, the data of "Today's Wine Price", a liquor market monitoring platform, showed that the wholesale reference price of 53-degree 500ml Feitian Moutai loose bottles in 2025 was quoted at 1690 yuan, down 25 yuan from the previous day, falling below the 1700 yuan/bottle mark for the first time, and setting a new low since listing; the original box was quoted at 1715 yuan, down 20 yuan from the previous day. The cumulative decline of the two products compared with the 2220 yuan and 2255 yuan when they were launched has exceeded 31%. Looking back at the market trend since 2025, the retail price of Feitian Moutai has shown a unilateral downward trend. On June 11, the wholesale price of Moutai loose bottles fell below the important psychological threshold of 2,000 yuan for the first time, and then the price fell all the way. On June 22, it fell below 1900 yuan, and on June 25, it broke 1800 yuan. Although the price rebounded to 1880 yuan on July 7, it fell to the 1,800 yuan mark again on August 29, until it fell below 1,700 yuan at the end of October. It is worth noting that as early as mid-October, with the launch of the e-commerce platform, the price of 53-degree Feitian Moutai on some platforms fell below 1,700 yuan/bottle after subsidies, and the price was once lower than the market wholesale price.