A16z: Crypto startups need to adopt enterprise-level sales strategies

As traditional institutions become increasingly interested in the crypto industry, crypto startups must adopt strong enterprise sales strategies early on to break through political barriers and existing technology integration barriers within large institutions, and to break the myth that "good products sell themselves." At the same time, a16z also emphasized the importance of landing in the Asian market. According to the report of Korea Blockchain Week (KBW), for projects to succeed in Asia, it is necessary to establish a local physical presence and actively align with the local ecosystem, because local users value the legitimacy brought by local partnerships and product launches, rather than just focusing on the underlying technology. In addition, a16z believes that the industry should be wary of speculative products such as Memecoin and focus on using blockchain technology to empower individuals rather than intermediaries.