JD.com: Continue to adhere to the anti-involution stance and resist vicious subsidies such as "0 yuan purchase"
2025-08-01 03:44:12
On August 1st, JD.com's official Weibo post said that recently, the subsidy of the takeaway industry has attracted widespread attention from the society. Many industry associations and merchants have spoken out, hoping to stop the "0 yuan purchase" and other involution subsidy promotions, build a good industry ecology, and achieve mutually beneficial and win-win benign development for all parties. We hereby promise to standardize the subsidy behavior. JD.com takeaway will continue to adhere to the anti-involution position, resolutely put an end to unfair competition, resist "0 yuan purchase" and other vicious subsidies, and never use the amount of orders to reflect the market position and create market bubbles. Establish a simple and transparent subsidy mechanism, and publicize marketing activity information to merchants and consumers in accordance with the law. Merchants can operate independently and participate in promotional activities. Promote mutual benefit and win-win. Provide merchants with commission incentives, advertising incentives, traffic support, delivery fee subsidies, explosive operation, exclusive after-sales and other services to help good merchants operate better; optimize rider protection, and enhance the sense of professional dignity and gain of takeaway riders. Build a win-win takeaway benign ecology and positive cycle for consumers, merchants, riders and platforms.
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