Bloomberg: The Trump family is monetizing fame, political influence, and power at an unprecedented rate

On July 2, Bloomberg published a long article titled "Trump's Crypto Wealth Map: The Profitable Business Under the Political Halo", which pointed out that Trump and his family are monetizing their fame, political influence and power at an unprecedented rate. Bloomberg said that compared with real estate development that requires years of planning, the Trump family has always been good at quickly monetizing through brand licensing (from real estate to perfume mattresses). The cryptocurrency field has become a super accelerator for its "name economy". With the relaxation of foreign transaction restrictions in the second term, the crypto business has become a new engine of wealth growth. According to the first assessment by the Bloomberg Billionaires Index, crypto projects such as World Liberty Financial and Trump-themed meme coins have added at least $620 million to their wealth in just a few months.
It is reported that the World Liberty Financial platform issued a brand token and stablecoin USD1, which achieved a $550 million token sale in March, and the Trump family received $390 million. The family also holds 22.50 billion non-circulating tokens (valued at more than $2 billion at the June trading price), and the Trump-themed meme coin is controlled by related parties. 80% of the supply is generated through marketing such as the "Big Holder Dinner". In addition, the American Bitcoin company (spun off by the Trump-affiliated investment bank) plans to go public, which may add another source of crypto wealth to the family. The company is valued at over $3 billion through a merger with publicly traded company Hut 8 (although its main asset is only mining rigs carrying value of $120 million).