The State Administration for Market Regulation is taking the lead in organizing the drafting of the "Measures for the Supervision and Administration of Live E-commerce", which will be publicly solicited in the near future

On April 18th, it was learned from the General Administration of Market Supervision that the General Administration of Market Supervision is taking the lead in organizing the drafting of the "Measures for the Supervision and Administration of Live E-commerce", and will publicly solicit opinions from the public in the near future. To further strengthen the supervision of live e-commerce, this year the market supervision department will take stronger regulatory measures: improve the supervision system of live e-commerce, and speed up the introduction of the "Measures for the Supervision and Administration of Live E-commerce". Efforts will be made to implement the main responsibility of live e-commerce platform operators, and at the same time strengthen the standardization of live broadcast room operators, live broadcast marketing personnel service institutions and live broadcast marketing personnel and other main bodies, and promote source governance and system governance. Strengthen the traceability management of live broadcast goods. Consolidate the main responsibility of live broadcast e-commerce platforms, strengthen the Increase the frequency and intensity of spot checks for special projects on the quality of live streaming products, close-loop disposal of problem commodity production and sales, and strengthen penetrating supervision. Strictly crack down on illegal and illegal activities such as false marketing. Organize local market supervision departments to investigate and publish a number of illegal and illegal activities such as fabricating misinformation, exaggerating product efficacy, illegal advertising, and swiping orders to speculate, so as to purify the industry ecology.