In March 2025, the search popularity of "Bitcoin" on Google was 34, the highest level so far in 2025. The search popularity in January and February was only 31 and 27 respectively. This marks a 26% month-on-month relative increase in the search volume of "Bitcoin", and also marks a shift in the trend of the indicator's continued decline since November 2024.
Similarly, Google searches for "Ethereum" in March reached their highest level since 2025, at 19, up slightly from 16 the previous month.
While still far from the previous cycle highs, the rise in Google's search interest in Bitcoin and Ethereum in March may reflect a resurgence of retail curiosity, at least better than it has done so far in 2025, according to analysts. A broader theory for the rise in interest in Bitcoin in March may be the newly announced tariffs in the United States, which may have reignited the long-held narrative of "digital gold" and "stores of value" associated with Bitcoin, especially against the backdrop of heightened geopolitical or macroeconomic tensions. This theory is supported by the BTC to SPX ratio, which has risen by more than 8% since the "Liberation Day" tariffs were announced on April 2.
"Bitcoin" and "Ethereum" Google search popularity improved slightly in March, reaching the highest level of the year
2025-04-17 23:56:36
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