Metaverse game developer Gamefam has released its annual State of the Roblox and Fortnite Brands report. The report predicts that the global metaverse game market will reach $168.40 billion by 2030 and the number of users will reach 900 million, indicating that the industry still has strong growth potential.
The report reveals a significant change in usage habits among younger generations: Gen Z and Alpha spend 39 per cent more time on Roblox and Fortnite than on TikTok and YouTube. This trend has attracted established brands including Disney, Mattel and FIFA to partner with Gamefam to reach a younger audience. Ferencz says that while the term "meta-universe" has been influenced by the NFT craze, unlike pure collectibles such as NFTs, gaming entertainment has lasting intrinsic value because "people need to be entertained, they need to be happy".
Gamefam Report: Forecast that the global meta-universe game market will reach $168.40 billion by 2030
2024-12-19 13:01:20
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